Pharmalive - The Pulse of the Pharmaceutical Industry


Search Criteria: Search In:  
Conferences
ELECTRONIC MARKETING
Pfizer and Keas Partner to Help Consumers Take a More Active Role in Their Health and Wellness
NEW YORK--(BUSINESS WIRE)--Pfizer and Keas announced today they have entered into an alliance to collaborate on the Keas platform to enable Health and Wellness experts to author, sell and distribute personalized online Care Plans directly to patients. Pfizer and Keas will collaborate to develop care plans and related capabilities that seek to provide consumers, patients and their providers an intuitive, engaging, easy-to-use, and low-cost way to manage their health & wellness, prevention and care delivery. [more]

HealthLeaders-InterStudy Offers Healthcare Analytics Tool to Help Pharmaceutical Companies Pinpoint Areas of Greatest Unmet Need
NASHVILLE, Tenn., Feb. 9 /PRNewswire/ -- HealthLeaders-InterStudy, a leading provider of managed care market intelligence, today announced the company is now offering PatientFinder, a healthcare analytics tool that assesses local markets for pharmaceutical company expansion opportunity by determining the number of insured patients in a territory who have a specific disease but are untreated. [more]

MedPage Today 'What Your Physicians Are Reading'
LITTLE FALLS, N.J., Feb. 8 /PRNewswire/ -- Which medical news stories are physicians reading to stay informed about key developments? MedPage Today publishes the Most Read Stories for the Past Week. [more]

The Internet Has More Influence Over Consumer Health Actions than Traditional DTC Channels
New York, February 9, 2010 – The Internet has considerably more influence over consumer health decisions and actions than traditional channels like print, TV and radio, according to pharmaceutical and healthcare market research company Manhattan Research’s latest report, “Health Influence Mapping: Benchmarking the Influence of Various Sources on Consumer Health Actions.” The report also points out that though the Internet’s role in healthcare has soared over the past decade, healthcare professionals still have the strongest effect on consumer health behavior. [more]

Pfizer and Keas Partner to Help Consumers Take a More Active Role in Their Health and Wellness
NEW YORK--(BUSINESS WIRE)--Feb 8, 2010 - Pfizer and Keas announced today they have entered into an alliance to collaborate on the Keas platform to enable Health and Wellness experts to author, sell and distribute personalized online Care Plans directly to patients. [more]

Mobile Health Interventions Introduces Mobile Text Messaging Program Designed to Modify Unhealthy Behaviors
NEW YORK, Feb. 5 /PRNewswire/ -- Mobile Health Interventions announced the launch of its innovative health text messaging applications: Health Txts and Custom Txts. [more]

Lights, Camera, Health! New Study Shows Online Health Videos Drive Consumers to Take Action
New York, February 4, 2010,– Nearly half of consumers who research pharmaceutical information on the Internet include online health videos in their search sessions, according to pharmaceutical and healthcare market research company Manhattan Research. The study also found that online health video drives action among this segment - nearly three quarters of consumers performed additional research after watching health videos online. [more]

One in Five Physicians Likely To Purchase an iPad, More than 60 Percent Intrigued By New Device According to Epocrates Survey
SAN MATEO, Calif.--(BUSINESS WIRE)--Feb 4, 2010 - Epocrates, Inc., today announced its top-ranked clinical reference application for the iPhone® and iPod® touch devices will be customized for the new iPad™ computer tablet. The iPad is already receiving a warm reception from the healthcare industry with nearly 20 percent of clinicians expressing plans to purchase in an Epocrates survey conducted days after the Apple announcement. [more]

Epocrates iPhone App Coming to iPad; Survey on Clinician Interest in iPad
San Mateo, Calif. – February 4, 2010 – Epocrates, Inc., today announced its top-ranked clinical reference application for the iPhone® and iPod® touch devices will be customized for the new iPad™ computer tablet. The iPad is already receiving a warm reception from the healthcare industry with nearly 20 percent of clinicians expressing plans to purchase in an Epocrates survey conducted days after the Apple announcement. [more]

King Launches PainBalance: Educational Initiative to Help Reduce the Burden of Pain
BRISTOL, Tenn., Feb. 3 /PRNewswire-FirstCall/ -- King Pharmaceuticals, Inc. today launched PainBalance, a new educational initiative which provides quality information, practical tools, and essential resources to healthcare professionals and others, helping them provide optimal, appropriate care for all patients with pain. [more]

MiddleBrook Pharmaceuticals Announces Promotion Partnership with DoctorDirectory.com for MOXATAG (extended-release amoxicillin) Tablets, 775mg
WESTLAKE, Texas--(BUSINESS WIRE)--Feb 3, 2010 - MiddleBrook Pharmaceuticals, Inc. announced today that it is partnering with DoctorDirectory.com, Inc. (DoctorDirectory) to promote MOXATAG through DoctorDirectory's virtual marketing solution, IncreaseRx. [more]

˜Wednesday FoREMS' Webinar to Examine Managing Lifecycle of REMS Implementation
WILMINGTON, Del.--(BUSINESS WIRE)--Feb 3, 2010 - Some pharmaceutical companies begin planning their Risk Evaluation and Mitigation Strategy (REMS) programs without considering the entire lifecycle of their product. [more]

European Physician Adoption of Advanced Mobile Activities is Increasing
NEW YORK, February 3, 2010 – As mobile devices become more advanced, European physicians are turning to them for a number of uses in their professional practice, according to a recent study by Manhattan Research. About half of online European physicians check email on their mobile devices while nearly four in ten search on a mobile web browser. [more]

MedPage Today 'What Your Physicians Are Reading'
LITTLE FALLS, N.J., Feb. 2 /PRNewswire/ -- Which medical news stories are physicians reading to stay informed about key developments? MedPage Today publishes the Most Read Stories for the Past Week. [more]

Click Commerce to Web-Enable Western Institutional Review Board Processes
BEAVERTON, Ore.--(BUSINESS WIRE)--Feb 2, 2010 - Click Commerce, the pioneer in customer-configurable solutions for the business of research, announced today that Western Institutional Review Board (WIRB) will use Click Commerce's eResearch Portal software to fully automate its Institutional Review Board (IRB) processes. [more]

Skura Launches into 2010 with Strong Growth in the Medical Device Industry
OAKVILLE, Ontario--(BUSINESS WIRE)--Feb 2, 2010 - Skura Corporation, the leading provider of Closed Loop Marketing solutions, announced strong Q4 growth with fifteen new customers. [more]

MPR (Monthly Prescribing Reference) Drug Database Available as a Free Application for the iPhone and iPod touch
NEW YORK, Feb. 2 /PRNewswire/ -- MPR - the most widely used drug reference by clinicians - is now available as a free App for the iPhone and iPod touch. The MPR drug database is also available for free for BlackBerry, Palm, and Microsoft Mobile devices, as well as desktop and laptop computers running Microsoft XP and Microsoft Vista (www.empr.com/download). [more]

Medication Non-Adherence Cost U.S. $100 Billion and 125,000 Lives: iPhone App Tackles Non-Adherence
MORRISTOWN, N.J., Feb. 2 /PRNewswire/ -- WellCare Today, LLC has announced the release of HealthAssist, a medication adherence and health management application available on the iPhone and iPod Touch. The application is free and can be downloaded through the Apple apps store. [more]

Managing Myeloma (www.ManagingMyeloma.com) Multi-supported Educational Initiative Continues to Introduce Exciting New Concepts for 2010 for the Multidisciplinary Myeloma Care Team
MORRISVILLE, Pa., Feb. 1 /PRNewswire/ -- Managing Myeloma (www.ManagingMyeloma.com) convened the 2010 Multidisciplinary Advisory Board on January 16, 2010 to review the past 18 months and discuss the educational and practical needs of myeloma practitioners in an evolving therapeutic landscape. [more]

DrScore Releases 2009 Annual Report Card on Patient Satisfaction: Finds Younger Patients Less Tolerant of Long Waits
WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Feb 1, 2010 - Sitting in a doctor's waiting room for long periods of time always decreases patient satisfaction, but seniors are far more tolerant of the long waits than any other age group, according to DrScore.com's 2009 Annual Report Card on Patient Satisfaction. [more]

  
Ask The Experts

MedAdNews
What are the main takeaways you had from the FDA hearings on social media ...
Asia is a rapidly growing market with deep traditional roots, so is this geographic ...
As I manage a community outreach program for a large hospital, I observe how ...

R&D Directions
Are there any ways to ameliorate the cardiac risks of a drug in development, if such ...
Do you see a discernable increase in demand for formulation development services ...
What are the one or two, in your opinion, most promising novel imaging techniques ...

Podcasts

The MedAdNews Show
Episode 1: Tax Terror
Download

Webcasts

MedAdNews
Promotional Effectiveness with the Physician, Pharmacy, and Patient
Wednesday, March 3, 2010 2PM – 3PM EST
Register

Views on Patient Adherence
Tuesday, January 12, 2010 2:00 PM EDT
View Webinar

Improving Compliance Through Master Data Management and an Aggregate Spend Solution
Monday, September 21, 2009 2:00 PM EDT
View Webinar

R&D Directions
Investigator Site Solutions for Clinical Trials
Thursday, September 17, 2009
View Webinar

Mergers & Acquisitions, Partnerships, & Collaborations 2010 – Review and Outlook

This PharmaLive Special Report analyzes the healthcare industry’s M&As of 2009, providing a comprehensive listing of companies’ M&A activity and detailing the top 20 deals within each of the Pharmaceutical, Biotechnology, Specialty, and Medical Device sectors, and previews potential M&A activity within the healthcare arena for 2010.

The introductory rate of $395 expires February 17, 2010.

Learn More



User Tools
Subscriber registration Purchase a subscription Forget your password Need help? Your account details Order back issues Renew subscription Advertise
©2010 Canon Communications Pharmaceutical Media Group