BETHESDA, Md., Feb. 8 /PRNewswire/ -- Northwest Biotherapeutics, Inc. (OTC Bulletin Board: NWBO), a development stage biotechnology company focused on personalized cancer vaccines to enhance immune system responses to tumors, has retained Market Media Connect as their communications agency of record. Led from its Los Angeles headquarters, Market Media Connect will support Northwest's communication objectives as the company moves into the next phase of its development. [more]
NEW YORK, February 3, 2010 – Blue Spoon Consulting today published an approach pharmaceutical companies can take to shape market strategy for integrated delivery networks (IDNs). More than 700 IDNs dominate healthcare delivery in the United States, according to IMS Health, and are the pharmaceutical market share movers: they account for greater than 80 percent of the U.S. hospital pharmaceutical business, regardless of therapeutic category. [more]
NEW YORK--(BUSINESS WIRE)--Feb 3, 2010 - Pixels & Pills, a leading digital healthcare marketing service, today unveiled The Health Tweeder, a free, online, disease-state focused data visualization tool that enables consumers to immediately access all relevant Twitter conversations around a given healthcare topic. [more]
NEW YORK--(BUSINESS WIRE)--Feb 3, 2010 - Zemoga, a pioneering digital marketing and innovation firm, and Palio, a full-spectrum global advertising and communications agency, have joined forces to launch Pixels & Pills, a joint service offering designed to empower pharmaceutical companies with highly advanced digital communications that engage and enrich patient experiences. [more]
San Francisco, CA (February 3, 2010) – The current poor economic conditions have driven many companies to take cost cutting measures to maintain profitability. Marketing is certainly one area of focus as companies look for more affordable and efficient ways to reach their customers. [more]
ATLANTA--(BUSINESS WIRE)--Feb 1, 2010 - The RX Club, which has awarded the top annual awards for healthcare marketing since 1986, has awarded IQ Interactive (IQ) a 2009 Gold Award (Best Product Website) for their work for Cardinal Health. Only 8 gold awards were earned this year out of 150 awards and hundreds of entries. [more]
NORTH WALES, PA, February 1, 2010—Fishawack Communications, a UK-based medical communications agency (with offices in Knutsford and Abingdon), has acquired US-based Nexus Communications, LLC (based near Philadelphia). The two companies have worked closely together as informal partners over the past 7 years. [more]
Atlanta, Georgia, February 26, 2010— Adair Greene McCann (AGM) announced today that RelayHealth, the connectivity business of McKesson Corporation, has selected the healthcare agency to provide a range of strategic advertising and marketing support for its corporate identity and healthcare information technology offerings including its comprehensive Health Information Exchange (HIE) solutions for hospitals and health systems. [more]
PARIS — Havas Worldwide, the largest unit of communications group Havas, has announced the creation of Havas Design+. This new global network will initially launch in ten key cities including Paris, New York, London, Lisbon, Madrid, Dubai, Sao Paulo, Mumbai, Dûsseldorf and Prague, and will include well known brands like W&Cie, BETC Design, Euro RSCG C&O, Euro RSCG Portugal and Conran Design Group. Initial clients include the likes of Peugeot, Tesco, Natixis, Santander, Aéroport de Paris Shell, Sodexo, Sulwhasoo, Arkema, Crédit Agricole and Thalès, among others. [more]
Atlanta, Georgia, January 19, 2010— Adair Greene McCann (AGM) announced today that Denmark-based Dako, a global leader in tissue-based cancer diagnostics used by hospitals and research laboratories worldwide, had engaged the agency for marketing and advertising support for its Reagent Partnership Division in the US. [more]
PHILADELPHIA, January 25, 2010 /PRNewswire/ -- Penn Pharma Americas announced today that Sagefrog Marketing Group, LLC, a full service marketing, interactive and public relations company, has been awarded a contract for Agency of Record for both marketing and public relations. Sagefrog specializes in health, technology, and business marketing for companies in the greater Philadelphia and New Jersey area. [more]
Boston, January 21, 2010 – For the Healthcare Businesswomen’s Association (HBA) 2009 Leadership Conference “Limitless Leadership: Bridging Today, Tomorrow, and Beyond” in San Francisco, Mc|K Healthcare Advertising, a corporate partner of the HBA, developed the creative theme and design concepts and led the marketing committee to an overwhelming response and attendance. [more]
CHICAGO, IL—January 19, 2010—Long-standing Chicago-based healthcare communication agency Goble & Associates, Inc. (G&A) recently announced that it has bolstered its interactive and digital marketing offerings by joining forces with JHG, Inc., a full-service strategic digital marketing agency based in Southern California. [more]
NEW YORK--(BUSINESS WIRE)--Jan 13, 2010 - Blue Spoon Consulting Group, LLC, today published strategy for the pharmaceutical industry to ˜sense and respond' to unpredictable effects associated with proactive risk surveillance by the Food and Drug Administration. [more]
NEW YORK--(BUSINESS WIRE)--Jan 12, 2010 - MedTera™, an integrated marketing solutions company dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries, today announced its official company launch. Operating as a wholly-owned subsidiary of Structural Graphics, MedTera specializes in the design and execution of comprehensive integrated marketing programs for healthcare marketers and their agencies, empowering more successful relationships with patients, care givers and physicians. [more]
New York, January 12, 2010—Celebrating the new decade with a business structure that has tongues wagging throughout the pharmaceutical marketing industry, StrikeForce Communications has picked up three new assignments from Alcon Laboratories, effectively quadrupling the agency’s work within the eye care category. [more]
NEW YORK, Jan. 11 /PRNewswire/ -- Curemark (http://www.curemark.com/), a drug research and development company that focuses on the treatment of neurological diseases, has retained Rubenstein Public Relations (http://www.rubensteinpr.com/) to help raise national, regional, and industry awareness of the organization's research, treatments and founder, Dr. Joan Fallon. Curemark is developing an autism treatment that will be one of the first to address the underlying physiology of autism. [more]
Cambridge, Mass., Jan. 11, 2010--Seidler Bernstein Inc., a full-service marketing communications agency specializing in health care and life technologies, reported that the agency's sustained media and visibility campaign, "Julia," has succeeded in significantly raising awareness of the importance and contributions of women scientists. [more]
NEW YORK, January 8, 2010 – Rosetta, the nation’s largest independent digital marketing agency, and Wishbone, the award-winning professional healthcare marketing agency, today announced the acquisition of Wishbone by Rosetta. Purchase price and terms of the deal were not disclosed. [more]
NEW YORK, January 7, 2010 -- Richard Nordstrom, who has been CEO of McCann Healthcare Worldwide since 2005, is leaving the company to take on new initiatives which he will announce at a future date. His position is not being filled. Instead, the company will be led by a newly created Office of the CEO, composed of four executives of the company. [more]
Mergers & Acquisitions, Partnerships, & Collaborations 2010 – Review and Outlook
This PharmaLive Special Report analyzes the healthcare industry’s M&As of 2009, providing a comprehensive listing of companies’ M&A activity and detailing the top 20 deals within each of the Pharmaceutical, Biotechnology, Specialty, and Medical Device sectors, and previews potential M&A activity within the healthcare arena for 2010.
The introductory rate of $395 expires February 17, 2010.
